CASE STUDY

Replacing Inactive 32" TVs with 43" Digital Signage Displays

OVERVIEW

Thanks to our rental partner Building Solutions, Dreiers transformed two inactive 32″ TVs into highly effective 43″ digital signage displays. With eye-catching placement and engaging content managed through the ZKDigimax CMS, this upgrade not only enhanced the customer experience but also maximized the store’s in-store marketing potential.

THE PROBLEM

At Dreiers, two 32″ TVs were originally installed to display promotional content. Over time, they were either turned off or playing outdated material, which meant they weren’t adding any real value to the customer experience.

THE UPGRADE

Through our rental partner Building Solutions, two 32″ TVs at Dreiers were replaced with 43″ digital signage displays from ZKDigimax – a more suitable size for visibility and engagement in a retail setting. The displays now run vibrant company advertisements that are relevant and current.

Screen Placement for Maximum Impact

  • Screen 1: At the Entrance: Positioned right as customers walk into the store, this screen captures immediate attention and sets the tone with bold, branded messaging.

 

  • Screen 2: Near the Checkout Queue:
    Mounted on the wall where customers stand in line, this screen keeps them engaged and informed while they wait – a smart use of an otherwise idle moment.

RESULTS

  • More Visibility:
    The larger screens and better
    placement ensures promotional
    content is seen by more people,
    more often.

 

  • Customer Engagement:
    Instead of blank screens, customers
    are now met with eye-catching
    visuals and relevant offers.

 

  • Low Effort, High Return:
    The system is easy to manage, with
    no need for in-store tech support or
    complicated processes.

Powered by ZKDigimax CMS Software

A major reason this setup is so effective is the ZKDigimax CMS platform, which makes managing screen content, simple and flexible

Simple Interface:

Uploading images, videos, or announcements is quick and intuitive.

Update from Anywhere:

Whether you're at the office, at home, or even on the road, you can change what’s playing on your screens in real time.

Built for Business:

Reliable, flexible and easy to scale - our CMS makes digital signage practical for everyday use.

ZKDigimax circular gradient icon in green and blue

Next-Gen Signage Starts Here!

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